![]() ![]() Overall, the website is simple, and the minimal words (in an excellent font) are at the center of it. EMAIL Or her password-protected work/copywriting portfolio landing page says: It appears you’re in need of some wordsmithery. For example, the Hire Me page reads, “Well. If you haven’t got an advert - I’ll think of one.”īesides the snappy yet creative homepage, all other pages are equally well-written. If you haven’t got a brand, I’ll build you one. If you haven’t got a name, I’ll give you one. People pay me because I basically make something out of nothing. She describes the reason for the tagline in one of her monologues: “I’m a copywriter, so this is true - generating ideas is my actual job. The writer’s homepage has just six words (excluding the header & footer) through which she describes her professional self straightforwardly and accurately: “I write down ideas for money.” Still, I prefer Kelsey’s portfolio page over Chris’s because it is straightforward, + each project has a testimonial alongside it Chris’s testimonials are on a separate page.Ĭlare Barry is a creative director at Lions, the company behind the prestigious Cannes Lions awards.Įssentially, she is a creative copywriter, and the words on her website attest to her copywriting and creative ability. I am not a fan of vertical sliders because people naturally scroll horizontally, but Chris’s portfolio works - potential clients see Chris’s work in full-sized screenshots, and they know there’s more because of the thumbnails (that they can click to see the screenshot). The portfolio section has screenshots of his work arranged in a vertical slider layout. Just below, there’s also a testimonial that reads, “Chris was, is, and will be the solution to my problems concerning copywriting and content generation.” What a line to immediately build authority! Subheading: “Get more customers with website copy that converts-keep them coming back with unique content.” - the solution to the client’s problem.Heading: “Getting traffic but going nowhere?” - a question addressing the potential client’s pain point.Plus, there’s outstanding copywriting showcasing his writing prowess with the classic problem-solution version of the PAS formula: On the homepage: Top of the fold, Chris has a confident-looking, smiling picture. He has been writing for the marketing world for 15+ years, and his results speak for the quality he delivers. Examples: “Kelsey put words to my brand, services, and personality that I’ve never been able to articulate before…”, “Kelsey asks concise questions that really make you think about your service or product in a whole new way during an in-depth interview, and she pulls out slivers of gold from your responses.”Ĭhris is confident in his ability to deliver great copy - I don’t personally know Chris, but that’s what his website communicates. All testimonials describe Kelsey as the expert she claims she is.Each portfolio item has a screenshot of the web page where her work is published, the client’s name, the role she played in the job, a testimonial, and a CTA to the client’s website.There’s one featured project, and the others are arranged neatly in a three-column layout.At the top, she briefly & persuasively describes her job profile and the successes her clients have had with her work, implying you’ll have similar results too.The color palette and all other style elements are consistent with other pages, including the homepage.The copywriter’s portfolio page is equally good. Call to action buttons (CTAs) spread throughout the page.Testimonials that are on brand with her style of work.A short services section that has CTAs to service pages. ![]() Of course, the site title “Kelsey O’Halloran, Copywriter” gives away what she does □
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